National Ledger - Fashion: Cookie Johnson Jeans; Rachel Bilson Launches Line

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Share This \| Related Fashion: Cookie Johnson Jeans; Rachel Bilson Launches Line
By Lynda Johnson and Philippa Bourke Oct 23, 2009

CJ by Cookie Johnson was launched in early 2009 and was masterminded by the wife of NBA legend Magic Johnson. Oprah gives it a boost this week with a mention. The key according to Cookie, "We put a silk waistband inside the waist so they will be nice and comfortable. There’s a lot of different aspects to this jean that go to comfort."

Rachel Bilson Launches Line (Image: Splash News)

More fashion...Former OC star Rachel Bilson (pictured) has launched her own clothing line. The 28-year-old is following in the footsteps of Katie Holmes, Lindsay Lohan and other actresses indulging their passion for fashion with business plans.

Bilson confessed she had studied the fashion strategies of such doyennes as Sienna Miller and Ashley Olsen. Bilson's line is titled Edie Rose and was launched with Donna Karan's DKNY Jeans last year.

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Bilson said: "I really look up to a lot of my peers and how they dress. I love to admire other people. Ashley Olsen I think is great, Diane Kruger, Sienna Miller - all those people obviously have good style, so it's nice to see that around you. Your peers surround you, and they all look good, so that's great."

Bilson, who is a grand-daughter of TV director Bruce Bilson, once said: "I grew up sort of like a princess. I know that sounds awful, but I was the baby of the family. I had older brothers, so the little girl always gets everything she wants. As I've gotten older, I've realised that if you want something bad enough, you can have it. I've never gone after something I didn't get. Not yet."

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