Samsung's New Galaxy S4 has Apple touting the iPhone 5 with a new web page.

Are you excited to get your hands on the new Samsung Galaxy S4?

Apple is very worried that is the case and is ready to match features between the Apple iPhone 5 and the newly announced Samsung Galaxy S4.

Apple has opened up an entire new web page to show why they believe the iPhone 5 is still the better smartphone and is willing to be critical of Android and Samsung's devices to make their point.

If you are on Apple's mailing list, you likely have already received the webpage that will give the Apple version of the upcoming smartphone battle.

Here are some of Apple's arguments:

The iPhone 5 Retina display is touted.

"The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels."

For the camera on the iPhone 5, Apple says lower pixels are not a problem.

The iPhone's camera is 8 megapixels; the S4's is 13, but Apple says they overcome that with other features.

The ad claims:

"…while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more. The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments. So it’s easy for anyone to take impressive photos in various lighting conditions."

Apple also touts Siri, iOS’s deep integration with iPhone hardware, iCloud content syncing, and AppleCare support.

The App store is highly touted by Apple as the ad hits the Android operating system of the Samsung S4 on security.

The ad reminds smartphone shoppers:

"The App Store is home to over 800,000 apps — all reviewed by Apple to guard against malware."

Without mentioning Samsung or Android, Apple notes in the ad campaign that "other mobile platforms have a myriad of fragmented store options, resulting in availability issues, developer frustration, and security risks."

See the new page here.

Samsung also has a new ad page for the Galaxy S 4 calling it a life companion.

"Make your life richer, simpler, and more fun. As a real life companion, the new Samsung GALAXY S4 helps bring us closer and captures those fun moments when we are together. Each feature was designed to simplify our daily lives. Furthermore, it cares enough to monitor our health and well-being. To put it simply, the Samsung GALAXY S4 is there for you."

See the new Samsung Galaxy S4 page here.