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Beyoncé Knowles Has a New Fragrance to Offer - Announces RISE

By Staff
Dec 25, 2013

Celebrity fashion and style - Beyoncé Knowles has a new fragrance to offer in 2014 dubbed RISE. After treating fans to the surprise drop of her new self-titled album on iTunes, the singer will also be launching a new orchid-based perfume called RISE next February.

The 'Drunk In Love' hitmaker hopes the scent will be empowering to everyone who wears it, saying: ''The spirit of RISE encourages women to be all that we are.''

Marsha Brooks, Vice President of Global Marketing at Coty Beauty, elaborated to WWD: ''The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. She has done a lot of fruity florals. She's done gourmands.

''Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.''

Beyoncé teamed up with Loc Dong, a perfumer at International Flavors & Fragrances (IFF) for her new fragrance, which comes in three sizes and is presented in a luxurious gold bottle designed by Ken Hirst.

The scent has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet, middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac, and is rounded out with Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

© Bang Showbiz

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