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British Vogue Looks for Younger Fashion Audience - Launces Miss Vogue magazine

By Staff
Jan 27, 2013
Kate Upton on the cover of British Vogue

British Vogue is looking to add a younger fashion and beauty audience and will launch Miss Vogue magazine aimed at that demographic.

The iconic glossy will have their first ever piece launched at a younger audience on newsstands nationwide from May 6, which will run alongside the original June copy, and plans to reach out directly to the younger generation of women who ''love experimenting with fashion and beauty''.

Editor Alexandra Shulman told ''All of us are really excited at the opportunity to create a slightly different Vogue for this readership. We know how much that they love the magazine and so I wanted to produce something that would have bespoke content for a younger audience.''

Vogue fashion editor Francesca Burns also shared the big news, tweeting : ''Working on Miss Vogue this afternoon - yes you heard correctly @BritishVogue are launching a teen edition in May #MISSVOGUE exciting times!(sic)''

It is hoped Miss Vogue will have an original and refreshing outlook on fashion, along with the ''intelligence and authority'' of their 124-page mother magazine.

Vogue have a strict policy which states they will not hire models under the age of 16 for their photoshoots, but it is not yet known whether the Miss edition will follow in its footsteps.

The first edition will come as a double package with the June issue free of charge.

Vogue publisher Conde Nast launched their US version Teen Vogue in 2003.

© Bang Showbiz


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