Why Did Nivea Drop Rihanna?
Why did Nivea drop Rihanna as the face of the company?
The red hot beauty from Barbados may be a bit too toasty for Nivea's conservative CEO, he has nixed Rihanna from the company and says she doesn't fit the image are trying to portray worldwide for its products.
The singer appeared in an advertisement for the company, which was a sponsor of her 'Loud' world tour, last year but cosmetic tycoon Stefan Heidenreich - the new head of Nivea's parent firm, Beiersdorf - thinks she is too outrageous for the brand.
He said: ''The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.
''Nivea is a company which stands for trust, family and reliability.''
Last year Rihanna fronted the brand's 100 Years Skincare for Life campaign, and Nivea released a photograph of the then red haired star posing seductively and apparently naked.
At the time, representative for the brand, Markus Pinger, said:
''We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.
''Over the past 100 years, Nivea has been an iconic skin-care brand across the world.
''Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.''
Nivea also threw a party for the singer to celebrate her birthday in Beverly Hills, Los Angeles.
More photos of Rihanna below in the gallery.
Rihanna wore a sexy, almost flesh colored dress, with a purple fringe, while the venue was with ice sculptures, including one with an 'R' on it. There were also cupcakes for guests decorated with flags from Rihanna's native Barbados.
© Bang Showbiz
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