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London 2012 Games 2012 - Stella McCartney Team GB Kit Seeks Special Feeling

By Staff
Jul 30, 2012
Stella McCartney
Stella McCartney

London 2012 Games - Designer Stella McCartney has revealed that she had a goal in mind when she designed the Team GB kits for the athletes.

McCartney has said that she wants every Team GB athlete to feel ''special'' in their Olympic kit.

The fashion designer created the Adidas outfits for the British athletes to wear during the London 2012 Games and as well as being comfortable, she wants them all to feel confident in them.

She said: ''Ultimately the athletes know they've had someone looking closely at every single moment of the design and I hope that lifts their spirits and makes them feel special.''

Stella says it was very difficult getting the kits to be stylish as well as practical and took a lot of time and effort getting them just right.

Check out our Olympics fashion trend photos below in the gallery.

She told Stylist magazine: ''Working at this level, with 47 disciplines and over 900 athletes, and with every discipline having its own set of rules and regulations, I had to come from a different starting point to my previous sports performance ranges for Adidas, I started the process talking to the athletes themselves, asking them questions and getting into the psychological side of what they wear to compete.

''They all said they felt the way they looked did impact on how they performed. We all forget that athletes are normal people too and in the same way that you or I feel differently when we know we look good, so do they.''


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Photo Gallery

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  • Katherine Jenkins' red carpet Olympic fashion.
  • English fashion model Daisy Lowe grabs a Union Jack clutch.
  • Agyness Deyn coordinates red gloves and socks with her Union Jack clutch.
  • Miley Cyrus goes for the ragged Union Jack look.
  • Made in Chelsea's Ollie Locke in a Union Jack jacket.
  • Paul Ross decked out in head-to-toe Union Jack attire.
  • Katy Perry shows off her Union Jack nails.
  • Geri Halliwell's sexy Union Jack dress.
  • Paris Hilton wears a Union Jack beanie.
  • A classic black and white take on the Union Jack clutch.
  • Paloma Faith displays her Union Jack pride.
  • Leigh Francis a.k.a Keith Lemon displays his London Olympics 2012 fashion.
  • David Hasselhoff in a Union Jack jacket and tee.
  • Kylie Jenner walks the runway in a short red, white, and blue mini skirt.
  • Willow Smith always wears the hottest trends.
  • Solange Knowles gets in the Olympic Spirit with Union Jack painted nails.
  • Trendsetter Luke Worrall? Kelly Osbourne's former beau wears Union Jack tee in 2010.
  • Rihanna flashes fans in a cropped Union Jack tee.



 

 

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