Ledger Pop Journal - Celebrity News & Sports

You know those controversial Miracle Bra commercials featuring fiercely beautiful Adriana Lima and her perfect breasts? Well, CBS wants to capitalize on the popularity. The network announced that it would be expanding the Victoria's Secret Fashion Show presence through the use of multiple platforms including the on-air broadcast, a dedicated website and its own Victoria's Secret Fashion Show mobile television channel.

Adriana Lima (Photos, Video) Leads Victoria's Secret Fashion Show 2008 on CBS (Image: Wenn)

Get ready for the show as on December 3rd at 10:00 pm EST/PST, Victoria's Secret TV will simulcast the 2008 Victoria's Secret Fashion Show, which is airing on the CBS Television Network. Now that's synergy!


"The dedicated Victoria's Secret TV channel is part of our commitment to providing subscribers with the programming they demand for their mobile lifestyle," said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA.

Related - Pop: Victoria's Secret Bikini Shoot (Photos)

The dedicated website will host a social viewing room where viewers can chat online, watch clips from the show and will feature model bios, portfolios, behind-the-scenes footage and interviews. Viewers will also be able to watch the show in its entirety from the site once the show has concluded.


This year's fashion show takes place for the first time in Miami at the Fontainebleau Miami Beach. The show will include appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as well as a musical performance by Usher. More on Victoria's Secret and Adriana Lima's Miracle Bra here, including pics and video of the drop dead gorgeous Victoria's Secret model.