Ledger Pop Journal - Celebrity News & Sports

Salt actress Angelina Jolie is to end her run as the face of fashion house St John as the brand takes a different direction. The company has chosen sexy redhead Karen Elson as the new face, vowing to get away from blondes and actresses.

Angelina Jolie Out as St. John Face (Image: Splash News)

The 34-year-old star has been the face of the upmarket brand since 2006 and has appeared in several of their advertising campaigns. However, its chief executive officer, Glenn McMahon, said that they are changing whom they use to front campaigns.


He said: "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette."

Jolie will be replaced by Karen Elson and she will start off as the face of the brand in its spring campaign. McMahon added: "We needed to show a modern point of view of St John. We have evolved."