Michael Jackson was at the Super Bowl with 'Thriller' and the Super Bowl ad is a hit. The ad has been rated among the ten best. I didn't like it all that much, especially combining Michael Jackson and Naomi Campbell. Zack Pierce of Fox like sit and describes it his way.

Lizard 'Thriller' Video: Michael Jackson Super Bowl Ad With Naomi Campbell (Image: Wenn)

"A model (that would be Naomi) walks into a stark white room with a tiny CGI lizard at her feet. As she pops the cap off a new bottle of Sobe Life Water — a staple of every model's diet — the lizard jumps up and takes a sip. This instantly transforms him and his band of lizard buddies into a traveling dance troupe, gyrating to Michael Jackson's Thriller. ... Hey, why not?"


Lots of reasons, but I think I am in the minority. Ad Rants says, "Lizards, Naomi Campbell Get Thrillicious For Sobe Life Water." They ad, "We saw the teaser. We saw the lizard telling his parents he'd be staring in a Super Bowl commercial with Naomi Campbell. Well, this is the result and we like it a lot."

"We like the effects, the production value, the creativity, the interaction between Naomi and the lizards. Oh, and then there's Michael Jackson's Thriller, a reminder he once was almost normal. Nice job, BBDO." See the commercial here and decide for yourself.