Ledger Pop Journal - Celebrity News & Sports

A beer company wants to sponsor Paris Hilton's jail time. Ads placed in US papers by Aussie advertising prince Jack Singleton implore authorities to send the socialite to Australia instead of jail. Singleton is continuing to cash in on Paris Hilton's association with the beer Bondi Blonde by using her prison term for a publicity stunt. The adman's agency has parted with almost $1 million for what he calls a "community service announcement" to save Hilton from prison.

Paris Hilton: Beer Company Wants to Sponsor Jail Stint For Socialite

In what he terms a "community service announcement", Singleton's agency Jack Watts Currie has forked out the big bucks to place ads in US papers and trade magazines asking authorities to send the socialitedown underinstead of jail.

***

Singleton has come up with an alternative in the clever marketing ploy, asking authorities: "Please send Paris Hilton to the world's biggest convict colony: Australia."

The ad continues: "Paris has already served time Down Under. We'd be happy (especially the blokes) to have her back and we already havea special place put aside for Ms Hilton to serve out her sentence. It's called Bondi Beach." Is he serious? As the beer is not available for sale in the US, Singleton dismissed the campaign as being "just a bit of fun."

***

The fun soon ends for Paris. Hilton has to report to Los Angeles' Century Regional Detention Center by June 5 to start serving her 23-day sentence for violating her probation following her 2006 drink-driving arrest.