Volkswagen Super Bowl Ad 2013 (Video) Is Jamaican Accent in Commercial Racist?
Is the Jamaican accent in the Volkswagen Super Bowl Ad 2013 racist?
Some seem to think it is, watch the video below to see what you think if the ad spot.
Those who believe it is racist and wanting it to be pulled are the minority and the company says they won't pull the ad spot.
"There is no thought to pulling it," says Tim Mahoney, chief product and marketing office at Volkswagen of America.
Mahoney said the company consulted with 100 Jamaicans and used a dialect coach to ensure the accuracy of the actors' accents.
"We obviously did our homework to make sure that we weren't offensive," he said.
The two people that Huffington Post notes who have complained are Barbara Lippert, editor-at-large of Mediapost.com and New York Times columnist Charles Blow.
Their complaint is that the character is a white office worker from Minnesota who speaks with a Jamaican accent, apparently to reflect how happy he feels after riding in his new Volkswagen Beetle and they are offended that he is using a Jamaican accent - they claim it makes them feel uncomfortable.
Blow compared it to blackface.
Watch the Volkswagen Super Bowl Ad 2013 below.
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