The National Ledger - An Eclectic Mix
 

Top Terms

Ledger Pop Journal - Celebrity News, Photos & Sports

Volkswagen Super Bowl Ad 2013 (Video) Is Jamaican Accent in Commercial Racist?

By Staff
Feb 3, 2013
Watch the Volkswagen Super Bowl Ad 2013 below.
Watch the Volkswagen Super Bowl Ad 2013 below.

Is the Jamaican accent in the Volkswagen Super Bowl Ad 2013 racist?

Some seem to think it is, watch the video below to see what you think if the ad spot.

Those who believe it is racist and wanting it to be pulled are the minority and the company says they won't pull the ad spot.

"There is no thought to pulling it," says Tim Mahoney, chief product and marketing office at Volkswagen of America.

Mahoney said the company consulted with 100 Jamaicans and used a dialect coach to ensure the accuracy of the actors' accents.

"We obviously did our homework to make sure that we weren't offensive," he said.

The two people that Huffington Post notes who have complained are Barbara Lippert, editor-at-large of Mediapost.com and New York Times columnist Charles Blow.

Their complaint is that the character is a white office worker from Minnesota who speaks with a Jamaican accent, apparently to reflect how happy he feels after riding in his new Volkswagen Beetle and they are offended that he is using a Jamaican accent - they claim it makes them feel uncomfortable.

Blow compared it to blackface.

Watch the Volkswagen Super Bowl Ad 2013 below.

See Photos: Hot Celebrity Photos

Got an opinion? Share your thoughts now.  

 



 

 

Hot Celebrity Photos Photo Gallery

Click photo to enlarge.

  • Hayden Panettiere
  • Spring Breakers
  • Nicole Minetti is on the beach with a girlfriend.
  • Michelle Keegan
  • Miss America Contestants 2013
  • Michelle Rodriguez


See More Photos In The Hot Celebrity Photos Photo Gallery
 

More Hot Celebrity Photos Stories

 

Leave A Comment

 

Connect with Pop Journal

Connect with Pop Journal On Facebook Follow @PopJournal on Twitter Subscribe To Pop Journal

About Ledger

About
National Ledger